By Jillian Farrel -- February 15, 2010
The "Let's Move" campaign has an ambitious goal, which is to solve the epidemic of childhood obesity. The campaign would give parents the support they need, provide healthier foods in schools, encourage kids to be more active, and provide more healthy, affordable food in all areas of the country.
First Lady Michelle Obama has come a long way since over a year ago when she began a national conversation about the health of American children, where she hosted Bancroft elementary school children in her White House garden.
The topics discussed included proper nutrition and the imperative role food plays in one's life. This discussion grew into the campaign she is now launching.
The consequences of obesity are vast, which include health, economic, and security issues to face the country. This epidemic could impact the nation's security, because obesity is one of the disqualifiers for military enrollment.
In addition, a recent study put the health care costs of obesity-related diseases at an estimated $147 billion per year.
President Obama kicked off the campaign on February 9, 2010 by signing a presidential memorandum creating the first Task Force on Childhood Obesity.
Within 90 days, the Task Force will conduct a survey of every policy relating to nutrition and physical activity in order to further the First Lady's goals and maximize federal resources.