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President Obama ushers in new wave of consumer protections

By Stephanie Miceli - July 21, 2010

Whether it's "election-year politics" or sweeping reform, President Obama will sign into law later this morning the Dodd-Frank Wall Street Reform and Consumer Protection Act.

Upon last Thursday's Senate passage of financial regulation, Mr. Obama said the reform "puts in place the strongest consumer protections in history" and will create an agency to enforce those protections.

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"These protections will be enforced by a new consumer watchdog with just one job: looking out for people -- not big banks, not lenders, not investment houses in the financial system," said the president.

Sen. Chris Dodd, D-Conn., and Rep. Barney Frank, D-Mass, the two committee chairmen after whom the bill is named, are expected to be featured as the president signs the bill in the Ronald Reagan Building.

Harvard law professor Elizabeth Warren is also expected to attend the signing ceremony. Warren, who is being considered as director to the independent consumer protection bureau, is a consumer advocate who was among the first to propose the idea of a new agency for financial consumers. She is also head of the Congressional Oversight Panel for the government's $700 billion Troubled Asset Relief Program, known as TARP.

The president has faced criticism for his intentions to create the agency, one of the bill's highlights. Republicans argue it constitutes excessive government influence over private business.

While Obama wanted the law to pass with the memory of the 2008 financial crisis still fresh, many of the law's would-be provisions won't take effect for at least a year. Regulators will use that time to construct new rules.

The law will give the government new powers to break up companies that threaten the economy. Borrowers will receive protection from hidden fees and abusive terms, though they must also prove that they can repay their loans. Large, failing financial establishments would also be liquidated.

(Photo Courtesy: AP Images)